Welcome to the Supremebeing Autumn Winter 2012 Collection. With our roots firmly set in British street culture we have combined a fresh use of colour, fit-for-purpose design and attention to detail, with a stylish and contemporary range fit for the unique individual. Inspiration this season is drawn from two colliding themes of 'Paradox' and 'In-viroment'.
Check out Part I & Part II of our campaign videos shot in our hometown of Cambridge, UK (below) to see the collection highlights with seasonal styling. Also featured is a handful of our Autumn Winter 2012 selected pieces from our Menswear, Womenswear & Footwear collections available to buy online and in-stores now!
With a ‘fit-for’ purpose focus and carefully considered detailing, the AW12 collections use of bespoke fabrics and sharp cuts mean items such as our heavyweight jacketing will look as good as they feel come the cold winter months.
Combining a chic silhouette with comfort, warmth and texture means this seasons womenswear collection is functional too. Chunky knits and roll necks provide further layering and are practicality indicative of effortless style.