Torino, Italy. It’s the spot today for a mix of street art and fashion. In celebration of the launch of the SS10 range in Italy our Italian distributor Fabio is throwing an event in his store with live painting from Sea Creative. Check his site www.seacreative.net; a highly regarded street artist reigning from Italy with a huge reputation around Europe.

If you’re not out in Italy for this get your own dose of art and fashion online here at our webshop www.unify-shop.com. New SS10 range in now!

I find it crazy to think that Supremebeing™ which started out of a screen printers in Cambridge and is now located in a large barn on the outskirts of the city is being repped in one of the dopest street wear stores as far away as China! Check the Source here www.thesource.cn

They’ve got two stores, one in Shanghai and one in Beijing. I haven’t been lucky enough to get out there but from the stories I’ve heard and pics I’ve seen there is a 40ft high sneaker tower and facilities to dye, wash and custom your own factory denim, in store.  “Welcome to Source” as they put it, “the right to choose, the right to be unique, the right to live street and the right to be part of a fashion revolution”. I want the right to wash my own denim personally!

Their shop fit aside, Source are also really on top of their game with social media and marketing. When we launched Supremebeing™ with them they threw a huge bloc party with a fashion show bigging up the brand. Seeing the photos they really know how to hype a brand. They also do regular videos of new product they have just got in. Here is the Supremebeing™ vid they have produced http://v.youku.com/v_show/id_XMTU1MTIxNDg4.html

Let me know what they’re saying if you can??

To celebrate the completion of the ‘Face Your Street’ design competition run by lamono, a Spanish street culture and fashion magazine, they have decided to throw a party in Barcelona showcasing the finalists’ work alongside live painting by the artist Marcos Cabrera. Check some of his work here http://www.myspace.com/marcos_cabrera_weird. Nice.

It has definitely been inspiring for us to see so many people get behind the comp and produce some great work. The concept was simple, take the Supremebeing ‘Face Logo’ and place it within a photo or image making it look dope!

Check out some of our favorites below

If you happen to be in Barcelona on the 26^th March come see what lamono & Supremebeing™ have to offer!