Then off to NYC for the capsule trade show……  www.capsuleshow.com

Then back to LA to help my mate out who bust his leg playing soccer “football” and I’m booked in for a 7 hour inking session at: incognitotattoo.com by the one and only:

Jason Schroder has been the owner and operator of Incognito Tattoo Co. for the last 18 years.
His efforts have been featured in several publications including JUXTAPOZ TATTOO , Skin Deep U.K. and several others over the years. Jason prefers classical themes for tattoo , pulling heavily from the japanese UKIYO-E and IREZUMI traditions of Japan as well as the western classical and victorian era of tattooers who created a foundation for modern tattooing.

Jason works by appointment only. His rate is 150 dollars an hour with a 2 hour minimum.

Contact Jason Schroder directly: schroderator@gmail.com.

So its been an amazing trip so far, meet some beautiful inspiring people and seen some sweet art. Peace out D…..

At the start of this month we packed up the new collection and headed off to Berlin for the seasonal trade fair called Bread and Butter. This is Europes biggest street fashion and casual wear trade show, and the one where we show the new seasons collection for the first time. So it was Spring Summer 11 this time round, queue swim shorts, brighter colours, lightweight fabrics, and the introduction of quite a few new styles into our collection.

We have just employed the work of a new stand builder to create our exhibition stand and we couldn’t have been happier with the work. The collection sat perfectly alongside the colour palette reflected in the graphics coating the outside walls. The ledges above each rail were donned with the new accessory collection for men and women. The footwear looked sharp and stylish across the back wall.

And so it begins, on the Wednesday for three days in Europe’s biggest (apparently) building, the Templehof Airport. The turn out was very positive and our stand rarely saw a quiet moment. Along with meeting Press, Buyers and Agents to go through the new collection we also had some invites to hand out to our Supremebeing Party, which we were hosting on the Thursday night.

A tradition now for Supremebeing at Bread and Butter on the second night we hold a party that is about the music for our friends, old and new. This time round we held it at Cookies club (many thanks Cookie, your club is awesome) and had A-Trak playing in the main room and Matt Helders in the second room. I was very excited to see A-Trak and he did not disappoint, his song selection was great and technically he is very gifted, you can see why he has gained such a reputation with in the worldwide music industry. We here at SB have come to know Matt Helders quite well after working with him to produce the most recent collab (in store sept so don’t miss out!) and we all know him from Arctic Monkey fame so we couldn’t wait to see what he had to offer behind the decks. To quote a couple of our designers who I don’t think left the room for the few hours he played “ Matt Fucking Killed it Man…”. Was there any doubt!

Queue Friday, the last day of the show and the morning after the night before but just as important as the first two there are always lots of fragile but well dressed peeps doing business. Big up to DQ and Mary for the early morning start to give us all an hour or more in bed!

Pieces in the collection that I was most hyped about presenting? The denim looked great. 3 cuts in men’s and 2 in women’s across a range of 5 different washes all together. New chinos in two colours and a denim roll up short help compliment the offering which is a substantial move forward for Supremebeing. The swim shorts offering has been stepped up with strong colourways, excellent quality and in particular some amazing digital prints on the pool short. Also expect to see Mr Squeek rolling with you on all swim shorts, he also found his way on to a crew this season. Anything but shy our aquatic friend is!

Key pieces that made a lot of noise were the Brakio, a slim fit lightweight knitwear piece, the Tab, regular fit shirt with adjustable button-tab turn-up sleeves and the two-piece set of the Empire and the Kenobi; an engineered jersey track pant with accompanying hoodie.

On the women’s side of the collection we showed another exciting and directional range with the same focus on skirts, tops and dresses but with the inclusion of new pieces. Nautical themes ran through the range with a theme of a ‘boat picnic’.

Along with this the 4 new premium leather slabs grabbed a lot of attention. The classic slab shape and pattern structure built with one colour premium leathers, such as a ‘crazy horse’ grey and nubuck caramel. Sat with some stylish new Trip and 1970 colourways we saw the first glimpse of the new premium, quality driven direction that the footwear is moving.

The most exciting part of Bread & Butter for me is seeing the amalgamation of everyone’s work being displayed as one to key industry figures and perhaps more importantly, our peers. Thankyou Bread & Butter and everyone one involved in making this a memorable week, see you next season Berlin!

David has just spent 2 weeks in New York for his show with fellow artist Guy Denning at the infamous Brooklynite Gallery. In between the NY mayhem and what turned out to be one of the galleries finest parties with DJ Rekha (fresh from spinning for Obama!) he manged to get up on a few walls. The show runs until July 10th 2010, check out the Brooklynite website for shots of the work.

http://www.brooklynitegallery.com/

Artists website:
http://www.artofdavidwalker.com/

Jean @ Icc Distribution does it again, we cant wait for this Party…… Thank you Jean.

Matt Helders and his mate James popped by the studio for some new garms. Keep you eyes open for the new Matt and Goldie range hitting stores in September..

Fabio our Italian distributor has informed me that this is going to be a good show! Fabio is normally right about these things.
Flower distribution is presenting a first look at the AW10 collection to its Italian market tonight in Torino.
The collection will be presented alongside art and photography exhibitions with music from DJ Stefano Scarlets.

So if you’re in Italy get to Torino tonight to see the new collection.

There will 5 heritage designs each available on 4 different tee-shirt colours. There is strictly 25 of each of these products and they will be sold on a first come, first serve basis.

We are hand printing each and every one in house, just like we used to! Each comes on a limited edition tee-shirt with bespoke neck print detail and includes an exclusive limited edition organic hessian bag with the hand printed ‘Maker’ Logo & Supremebeing branding.

They are available only at Unify-Shop as of the 30/04/10. That is this friday at 5pm.

A billion Chinese people wearing Supremebeing™?? Hmmm? Perhaps we’re not going to sell that many pieces but Source in Beijing and Shanghai have set the ball rolling for Supremebeing™ to make some serious noise in the Chinese market. They are on it with the PR and visual merchadising.

Have a check of the press cuttings and store shots from the first two months after the launch of the SS10 range.

On top of this they have already run a start of season fashion show and released their store SS10 lookbook. Online link is here http://www.thesource.cn/lookbook.aspx

Scene!

After the displeasure of a ferry ride across the channel with our new AW10 collection in tow, I had the pleasure of attending the German leg of the 2010 sneakerness event with DQ, our footwear supremo.
Sneakerness is a concept devised by the guys at sneakers mag in Germany. It is a fine mix of trade show style exhibitions with market bazaar bartering for those one off nikes you’ve always wanted. The shows organisation was slick, the germans have got events sorted. We arrived to a decent size plot on the second floor of the XXI exhibition hall in Cologne. Naturally we figured that the car sized bridge leading up to the top floor was fit to drive our mini van across, hindsight and a stern talking to from the site manager let us know that clearly, it was not!

DQ was here with me to produce a pair of hand made sneakers from the sole up. I must have seen this process half a dozen times now but it still fascinates me to see a pair of sneaks hand constructed in front of you. This is where DQ started though and how he made a living working out of Barcelona before he started with Supremebeing. The process took about 6 hours all in all; it was great to see the real sneaker heads take an interest in the production process. The AW10 footwear collection was put on show grabbing a lot of attention from the dedicated nike and adidas supporters. Maybe it’s time for a change!!

Six or so hours in and the sneaks were done. All white, with an electric blue leather inner. Tight!