After the displeasure of a ferry ride across the channel with our new AW10 collection in tow, I had the pleasure of attending the German leg of the 2010 sneakerness event with DQ, our footwear supremo.
Sneakerness is a concept devised by the guys at sneakers mag in Germany. It is a fine mix of trade show style exhibitions with market bazaar bartering for those one off nikes you’ve always wanted. The shows organisation was slick, the germans have got events sorted. We arrived to a decent size plot on the second floor of the XXI exhibition hall in Cologne. Naturally we figured that the car sized bridge leading up to the top floor was fit to drive our mini van across, hindsight and a stern talking to from the site manager let us know that clearly, it was not!

DQ was here with me to produce a pair of hand made sneakers from the sole up. I must have seen this process half a dozen times now but it still fascinates me to see a pair of sneaks hand constructed in front of you. This is where DQ started though and how he made a living working out of Barcelona before he started with Supremebeing. The process took about 6 hours all in all; it was great to see the real sneaker heads take an interest in the production process. The AW10 footwear collection was put on show grabbing a lot of attention from the dedicated nike and adidas supporters. Maybe it’s time for a change!!

Six or so hours in and the sneaks were done. All white, with an electric blue leather inner. Tight!

Supremebeings™ New Footwear Collection is available now at Unify-Shop.

Featuring the ever popular, best selling SLAB. Due to popular demand the sport & street slab range has grown to include a strap and mid version for this Spring/Summer collection. constructed in leathers, super soft twill and of course, an array of colours.

Get them while stocks last at our flagship online store: Unify-Shop.com

DQ has been making sneaks live with DNA out there as his roadie, sticker blamming at any given opportunity. 1st Stop was the Bright show in Frankfurt Germany, it was then off to Berlin for the illustrious Bread and Butter Trade show. The pair ended there journey in Paris for Who’s Next! “We had an amazing time meeting our friends and making new ones! Here’s to the next road trip.”

Peace and Love
DNA and DQ part of the Suprembeing™ team

Supremebeing™ footwear director Damian Quinn was invited by French streetwear heavyweight Citadium to make a pair of sneakers live on its shop floor. Built over four floors and situated in the heart of Paris’ shopping district Citadium has been the front-runner in Supremebeing™ sneaker sales in France so we were happy to oblige when asked to put on a show.

DQ started early and spent the day sewing, hammering and doing the things that an old school shoemaker does. We had a few pairs of the new mids to give away to some lucky Parisians that were snapped up straight away. They were so popular this guys mate (not in shot) tried to nick them off him!

The display drew plenty of attention and a lot of love on a heaving Saturday, proving Supremebeing™ can mix with the best in France. 

DQ and Simon teamed up with Jean from our German distributor ICC to present our new SS10 footwear range at GDS. GDS is the largest footwear trade show in Europe taking place over three days. We quickly learnt that the mass of people there were not only there to see what you have on offer for SS10 but they are also there to place orders, which made Jean and Bardia very happy.
DQ spent the majority of the three days making a new pair of sneakers. Starting from pattern cutting and finishing with a hairdryer and belt (key makeshift tools!),we were happy to welcome people back daily to see the progress.

The pinnacle of Supremebeing footwear has arrived with the combination of a professionally taught, self mastered cordwainer blending fine soft leather with trademark bold Supremebeing colouring and British style. This symbiotic relationship between classic shoe design and street dapper creativity has given us the Article range. This elite range consists of 2 enduring slip-on shoe designs across 10 different colourways. DQ has complemented the ever expanding and ever maturing Supremebeing footwear range with these 10 pieces that combine meticulous design and unparalleled style.

Find the Article range online now at www.unify-shop.com

Supremebeing Article range; Bold British Cobbling