A billion Chinese people wearing Supremebeing™?? Hmmm? Perhaps we’re not going to sell that many pieces but Source in Beijing and Shanghai have set the ball rolling for Supremebeing™ to make some serious noise in the Chinese market. They are on it with the PR and visual merchadising.

Have a check of the press cuttings and store shots from the first two months after the launch of the SS10 range.

On top of this they have already run a start of season fashion show and released their store SS10 lookbook. Online link is here http://www.thesource.cn/lookbook.aspx

Scene!

Torino, Italy. It’s the spot today for a mix of street art and fashion. In celebration of the launch of the SS10 range in Italy our Italian distributor Fabio is throwing an event in his store with live painting from Sea Creative. Check his site www.seacreative.net; a highly regarded street artist reigning from Italy with a huge reputation around Europe.

If you’re not out in Italy for this get your own dose of art and fashion online here at our webshop www.unify-shop.com. New SS10 range in now!

I find it crazy to think that Supremebeing™ which started out of a screen printers in Cambridge and is now located in a large barn on the outskirts of the city is being repped in one of the dopest street wear stores as far away as China! Check the Source here www.thesource.cn

They’ve got two stores, one in Shanghai and one in Beijing. I haven’t been lucky enough to get out there but from the stories I’ve heard and pics I’ve seen there is a 40ft high sneaker tower and facilities to dye, wash and custom your own factory denim, in store.  “Welcome to Source” as they put it, “the right to choose, the right to be unique, the right to live street and the right to be part of a fashion revolution”. I want the right to wash my own denim personally!

Their shop fit aside, Source are also really on top of their game with social media and marketing. When we launched Supremebeing™ with them they threw a huge bloc party with a fashion show bigging up the brand. Seeing the photos they really know how to hype a brand. They also do regular videos of new product they have just got in. Here is the Supremebeing™ vid they have produced http://v.youku.com/v_show/id_XMTU1MTIxNDg4.html

Let me know what they’re saying if you can??

Supremebeings™ New Footwear Collection is available now at Unify-Shop.

Featuring the ever popular, best selling SLAB. Due to popular demand the sport & street slab range has grown to include a strap and mid version for this Spring/Summer collection. constructed in leathers, super soft twill and of course, an array of colours.

Get them while stocks last at our flagship online store: Unify-Shop.com

Supremebeing™ Spring / Summer 2010 Collection is here. Available now at Unify-Shop and all good stores.

“One idea this season was to create an essence of Play and Fun through design. Pastimes like Tennis and Cycling, particularly 80’s BMX, led to inspiration being taken from original colours and magazines from the era. Other inspirations include the Desert B-Boy; utilitarian streetwear taking influence from the effects harsh climates have on colour and fabric. Footwear offers bold British cobbling with the improved ‘Slab’ style as key, whilst women’s wear continues to range from playful to elegant in the Street Chic range. ” …Supremebeing™ Design Team

Go browse the collection now at Unify-Shop

Our spanish distributors have teamed up with Lamono magazine (Check them out here), to bring a great design competition to fluition.

Supremebeing™ logos are available for download on a custom built capsule site. For the chance of winning a load of goodies, all the entrants must do is create an image, whether photography or digitally manipulated. Upload it to the site for the panel to decide 5 winners. There is literally hundreds of pounds worth of clothing up for grabs.

Check out all the entries here.

Unify-Shop.com fully stocked with all 15 styles of this Supremebeing™ X Blaine Fontana Collaboration.

Parisian hip-hop export Beat Assailant has just released his second album titled Rhyme Space Continuum alongside a nationwide tour in France. After a critically acclaimed first album recorded in Paris with live musicians this second helping offers a similar eclectic mix of Brazilian music, jazz and electronic music creating a unique yet universal hip-hop sound. Catch Beat Assailant on his French tour, dates and info at www.myspace.com/hardtwelve

Beat Assailant is wearing the Mr Kim White Stripe jacket; find this and many more Supremebeing™ Jackets at Unify-shop.com

Get involved whilst stock is still available at Unify-Shop (Supremebeing™ Official Flagship Store)

The 3rd and final bulk drop of Supremebeing’s™ Autumn/Winter 2009 Collection has arrived at Unify-Shop.com. Featuring 64 new products including mens & womens jackets, coats, tops, polos, hoodies & so much more.