I find it crazy to think that Supremebeing™ which started out of a screen printers in Cambridge and is now located in a large barn on the outskirts of the city is being repped in one of the dopest street wear stores as far away as China! Check the Source here www.thesource.cn
They’ve got two stores, one in Shanghai and one in Beijing. I haven’t been lucky enough to get out there but from the stories I’ve heard and pics I’ve seen there is a 40ft high sneaker tower and facilities to dye, wash and custom your own factory denim, in store. “Welcome to Source” as they put it, “the right to choose, the right to be unique, the right to live street and the right to be part of a fashion revolution”. I want the right to wash my own denim personally!
Their shop fit aside, Source are also really on top of their game with social media and marketing. When we launched Supremebeing™ with them they threw a huge bloc party with a fashion show bigging up the brand. Seeing the photos they really know how to hype a brand. They also do regular videos of new product they have just got in. Here is the Supremebeing™ vid they have produced http://v.youku.com/v_show/id_XMTU1MTIxNDg4.html
Let me know what they’re saying if you can??
